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William Hill Sportsbook Review

As one of the oldest betting platforms, William Hill has been the sportsbook of choice for countless gamblers for almost 90 years. It first started in 1934 in London, England, and today, nearly a century later, it’s still one of the best choices for UK sportsbooks. You can find all kinds of sports to bet on or even play online casino games if you like to spice things up on its website. Continue reading our William Hill review to learn all about it.

Get Free Bets £30
Deposit £10
Betting licence:
HM Government of Gibraltar
App Download:
Apple Android Mobile
Contact option:
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Payment methods:
General facts:
  • Very extensive range of bets
  • Fantastic mobile app available
  • Full/Partial Cash Out
Get Free Bets £30
Deposit £10
Licence HM Government of Gibraltar
Apple Android Mobile
chat email
  • Very extensive range of bets
  • Fantastic mobile app available
  • Full/Partial Cash Out

New customers who register, deposit & bet via Mobile only, min £10 stake, win only, min odds 1/2, free bets credited as 2 X £15 (30 day expiry), free bet/player/payment method/country restrictions apply.

Jan experience WilliamHill


  • A renowned operator with over 80 years of experience.
  • Trusted brand with a great reputation.
  • Countless sports markets to bet on.
  • A mobile app for the best experience on your phone.


  • William Hill’s welcome bonus can look lacking for some players.
  • Many country restrictions

William Hill Betting Platform: What to Know

If you’re a punter from the UK, it is safe to assume that you at least have heard of William Hill before. The sportsbook has been around for so long that in many places, the name has become a synonym for sports betting.

Putting it simply, this online betting platform is one of the largest ones you can find on the internet. It has a lot to offer in terms of sports, leagues, markets, odds, bet types, promotions and everything else. Furthermore, on its website, you can find a casino and live casino section if you’d like to gamble on casino games instead of sports for a change.

CompanyWilliam Hill PLC
Type of enterprisePrivate Limited Company
Year of foundation1934
Employeesca. 16.000

Another highlight about the William Hill sportsbook is that it has one of the best mobile apps you can find online. Overall, the app is easy to use since placing bets and claiming bonuses on it is smooth and intuitive. Gamblers that like to play casino games on their phones will be happy to know that the platform is completely mobile-friendly and designed to be used on the go.

Last but not least, William Hill is safe, as it holds a license from the UK gambling commission. Moreover, you can easily deposit and withdraw money here since the platform offers plenty of options when it comes to banking methods and payment processors. Continue reading our William Hill review to learn what it has in store for you.


Since William Hill is one of the oldest sportsbooks you can find, it’s obvious that you’ll find great odds that are frequently better than the competition’s by a large margin. In simpler terms, this means that there are competitive odds on all major sports like football, ice hockey, basketball, baseball, golf, tennis, and more. There are also great odds for virtual racing events, like horse racing, greyhounds, and motorsports.

That being said, it’s not just the extensive list of sports with good odds that makes William Hill’s betting area great. Since William Hill seeks to accommodate players with all kinds of different interests, you’ll find many sports events with odds changing in real-time. For a more convenient betting experience, you can choose to see the odds in decimal, fractional, or American style, depending on which one you prefer.

Sports Markets

As it will be impossible to list all possible sports markets and leagues available at William Hill, the short and accurate answer would be that you can bet on almost everything you can think of. For football betting, you’ll find leagues from all over the world, including domestic competitions, big tournaments, and lower-tier league events. We especially liked how friendlies and youth teams are not excluded either.

Keep in mind that the list of bet types will be more extensive for the more popular leagues and competitions than the others. Still, remember that William Hill’s highlight is football. If there is a professional match of football being played anywhere in the world, there’s no doubt that it’s featured at William Hill.

For American sports, you can find expect to see all major events from the NFL, MLB, NBA, and even college tournaments like the NCAAF. We were also satisfied with the variety of tennis options to bet on since there are matches from almost every tennis league you can think of.

Other sports that are not as popular, like darts, cycling, handball, snooker, and water polo, are not as heavily represented on the website, though most of the major leagues can still be found at William Hill. As a final note, we’d like to make a remark that there are plenty of e-sports leagues and games you can bet on.

Bet Types

At William Hill, you can expect to find all of the regular bet types available at any other sportsbook. When it comes to popular sports, like football and basketball, the major leagues have the largest number of bets you can make. On the other hand, the more sporadic markets don’t get this special treatment, meaning that you can only place basic wagers on them. Considering that other sportsbooks offer a more comprehensive list of bet types, William Hill is not the best at this, though it offers more than enough for a casual gambler.

For example, when it comes to US sports, a typical baseball game has all the standard bets like a money line, run like, and totals wagers. MLB games also get alternate lines, first inning scores, score after five-inning, and more. However, when it comes to football from top-tier events like matches from the Premier League or the Champions League, the bet types are too many to count.

Welcome Offer at William Hill

Newly registered players at William Hill have a chance to claim its welcome bonus. The bonus will give you 4 free bets at £10 after making your first deposit and betting at the sportsbook. Keep in mind that you have to deposit at least £10 to claim the welcome bonus. Then, you’ll receive free bets that have an expiration period of 30 days, so make sure you use them within this period. It is also important to note that the free bets can only be wagered at odds of 1.50 or higher.

Casino Welcome Bonus

For any gamblers that are not looking to bet at the sports section at William Hill, it is good to know that there are also welcome bonuses for the casino. There is a no deposit bonus that will grant you 50 free spins for a specific video slot.

This bonus doesn’t require you to make any deposits, and you can claim it simply by joining William Hill. It’s worth noting that there is a deposit welcome bonus for the casino too. It will give you 100% up to £300 + 100 free spins for making your first deposit over £10. Remember that the casino bonus has wagering requirements of 40x you need to meet before you can get a payout.

Bingo & Poker Welcome Bonuses

Lastly, there’s also dedicated welcome bonuses for the bingo and the poker sections of William Hill. If you spend at least £5 on the selected bingo rooms, you can get £25 worth of a bingo bonus. Remember that you can get 20 free bingo spins if your stake is £10 or higher.

For poker, if you deposit at least £10 or transfer them from your regular balance to the poker one, you’ll get a 100% match bonus up to £100 + 10 free spins. You can then use the free spins at all the games William Hill has selected. Remember that wagering requirements are set at x40.

Are there Free Bets at William Hill Bookie

Yes, there are free bets at William Hill. In fact, the welcome bonus William Hill has in store for you is a free bets offer. You can get 4 free bets of £10 after depositing at least £10 on the website. Keep in mind that this is not the only way to get free bets at William Hill since the sportsbook has frequent promotions going on and off at all times. There are daily promos, weekly promos, and special offers available for a limited time, so make sure you regularly visit the promotions section to stay updated with all the free bets offers at William Hill.

Scratch of the Day

Scratch of the Day is a daily promo available at William Hill every day of the week. All registered players can claim it once every day, and it doesn’t have any requirements. It can reward you with free bets, bet boosts, matching bets and other similar prizes. You just need to be lucky enough to get 3 matching prizes on your free scratchcard. Once you get your reward, the general terms and conditions for it will apply.

Free or Four

Another promotion punters love at William Hill is Free or Four. Unlike the scratch of the day, this is a weekly promo, usually available on Saturdays. On this day of the week at 3 PM, quite a few English Premier League are being played.

Players can pick out 6 of the matches and wager that they will finish with a total of 3 or 4 goals scored. Of course, this is a free wager, so you don’t need to deposit anything to take part. If you are able to correctly guess at least 4 games, you can get a prize of up to £200.

Acca Club

Another way that players registered at William Hill can get free bets is through the Acca club. You become a member of the club simply by betting at least £20 at odds of 4.0 or higher. The sportsbook will then award you with £5 after placing your bet. This gift from the Acca club at William Hill can be redeemed once every week. Then, the free bet will be automatically added to your account on Monday, the week after you placed your £20 bet.

Acca Freedom

The Acca freedom promotion is also known as a “bet boost.” Keep in mind that the bonus is not always available, so it is up to the players to choose how they want to make use of it. It is available only on certain days at William Hill, so make sure you stay updated with the promo section to know when it is.

To trigger the bet boost, you need to make at least 3 qualifying bets on the matches William Hill has selected. As you can already guess by the name, these have to be accumulator bets”. After choosing the matches, click on “Rewards available to apply” and choose the option you prefer.

William Hill Website

The William Hill website has exactly what you would expect from a typical sportsbook website. However, since the platform has so much to offer, it appears a little overwhelming for players who aren’t used to it.

When you land on the homepage, you can see the most popular current matches and bet options in the centre of the screen. These are the games that most gamblers like to bet on, and they’re usually from some of the popular sports like football, tennis and basketball. If you want to see games only from a specific sport, you can use the toolbar on the left side of the screen, where all of the available sports are listed.

Right above the popular bets section, you can see the enhanced bets. These are special games that the sportsbook decided to enhance and give them higher odds. Be sure to always check the enhanced bets section before you place your bet, and see if the games you want to bet on have better odds.

On the very top of the screen, you can see multiple tabs that will take you to different sections of the website. For example, you can go to the casino page, bingo page, promotions page and other important sections on the website.

Casino Software

Punters that are looking to play some casino games online can certainly do so at William Hill. While the game library at the casino section is not on the same level as other big online casinos, there are plenty of quality picks that are worth checking out. Most of the William Hill casino games are developed by giants like Playtech, which is a well-known name to most online gamblers. However, there are also a few titles created by Blueprint, Evolution, IGT and NetEnt.

In total, there are about 200 casino games at William Hill, including video slots, jackpots, table games, video poker, live dealer titles and even scratch cards. There are games suited for every budget, so no matter your playstyle, you will be able to find something you can enjoy. With stake sizes ranging from £0.01 and £2000 per spin, you can choose to have casual fun spinning the wheel or really go for the big prize.

Video Slots

Since slots are often the top choice for most punters, William Hill did a great job of providing plenty of variety in its library. You can find slots from almost all genres and themes, with different layouts like old-school, 3-reel, 1-payline, multi-spin, and multi-line variations.

Of course, many of the slots offer special features like free spins, megaways, hold and win, and more. Playtech’s slots seem to be the favourite choice for the gamblers playing at the casino, and it is easy to see why. All in all, the slots games are well presented.

Table Games

There are quite a few variations of popular table games available at William Hill. For blackjack, you can find great titles like American Blackjack, Super 21 Blackjack, and similar versions. If you enjoy baccarat, however, there is only one option for you. Roulette fans should consider themselves lucky, as there are a dozen different roulette games to choose from.

Lastly, poker fans get special treatment at William Hill since there is a whole section on the website dedicated to it. All in all, the table games selection is not the best, though some games are definitely worth trying out.

Live Casino

For the players that enjoy the brick-and-mortar atmosphere of a real-life casino, William Hill has a live dealer section available on its platform. In it, you can find plenty of titles for the table games we already mentioned and a few other showtime games you can enjoy.

It goes without mentioning that the games are played with a professional live dealer that is being broadcasted from the live studio in Riga, Latvia. All of the live casino games at William Hill are created and hosted by Evolution Gaming, which is widely considered to be the best provider of live dealer titles.

William Hill Mobile App

Williamhill app icon

The William Hill mobile app is one of the best and most reliable mobile apps for “on the go” gambling you can find. It allows for quick and easy betting on all sports, like football, horse racing, and other options at the sportsbook.

We liked how the interface of the app is designed for intuitive and straightforward use, so you will have no problems with it from the first time you try it out. Additionally, it is packed with features, so you can virtually do anything that’s available on the desktop version.

In addition to the sportsbook, the other sections like the casino and live casino ones are also available on the mobile app. Punters love how you can claim bonuses and free spins from the app top, and even William Hill might give you a bonus for just installing the app on your phone. So, even if you don’t intend to gamble from your phone, it is a good idea to install just so you can get a bonus.

The mobile app is available on Android and iOS devices, and it works consistently on both mobile platforms. Keep in mind that can always access William Hill’s sportsbook from your browser in a mobile version too, however, for the best experience, it is recommended you download the app.

Payment Options at William Hill Site

To say that there are many payment options at William Hill would be an understatement. In fact, there are a total of 39 different payment processors you can use in this sportsbook. This should be enough to offer suitable options to players from all over the world, especially to ones from the UK.

Williamhill deposit and withdrawal options

At William Hill, deposits and withdrawals are possible by credit card and Skrill.

Additionally, we liked how the sportsbook accepts a wide range of currencies, including British pounds, euros, dollars, kroner, yens and many others. Remember that the minimum deposit you can make at William Hill is £5. You can add funds to your account by using credit cards and many e-wallet services, like PayPal, Skrill, Qiwi, Neteller, etc.

For withdrawals, the options are a bit more limited, though popular choices like credit cards, Skrill, Neteller and PayPal are still available. The minimum withdrawal amounts vary depending on the chosen method, though generally, they are around £5. Some methods don’t even have a minimum amount requirement. The sportsbook promises to process all withdrawal requests within 72 hours, though in most cases, you will get your payout even faster. For withdrawing large amounts like £10,000 or more, a 5 days advance is required.

Customer Service

It’s no secret that customer service is a priority for a client-oriented sportsbook like William Hill. You cannot go running a sportsbook for almost 90 years without learning a thing or two about customer support.

📱 Hotline0800 0856 296
💬 Live chatYes 24/7
📋 Contact formNo

So, you can expect that William Hill’s customer support channel is great. It’s worth mentioning that the agents working at the William Hill helpdesk can provide assistance in 6 different languages. They are professional and quick to respond to any question and almost any problem a customer can have. You can reach out to them 24/7 by phone, email, or live chat through the website.

Sign Up Process

Signing up at William Hill is a pretty simple process, so you should be able to do it within a few minutes. You can register your account on the website or through the William Hill mobile app. Please note that only players that are over the age of 18 and located in the regions that are not restricted can sign up at William Hill. Because of the KYC procedure, remember you are going to need to have to prove your identity and select a valid payment method to fund your account.

Once you click on the sign-up button, you will see a form that you need to fill in. Here, you need to enter your personal information like your name, date of birth, email and phone number. After you finish with that, another form will appear, where choose your username and password, as well as the security options for retrieving a forgotten password.

When you’ve finished filling in these forms, you will be at the final step, where you just need to upload your proof of identity and bank account – and that’s it. You can now log in and claim your first free bet at William Hill.

Real Comments From Bettors

WilliamhillTrustpilot experiences

WillaimHill is still very fresh on Trustpilot. The ranking cannot be used as a serious yardstick.

Jacob: “I loved playing at William Hill. Knowing that this is one of the oldest sportsbooks, I had no doubts regarding its overall reliability. After reading a William Hill Casino review and learning everything that William Hill offers, I simply couldn’t resist registering and giving it a shot. I haven’t looked back since.

Otis: “William Hill is the go-to choice if you love football. There hasn’t been a match in the Premier League that’s not featured here, and I just loved how easy the betting is. I also made good use of the welcome bonus this sportsbook has for me, so I made some quick wins with the free bets“.

Emmet: “I won’t even discuss how much William Hill has to offer – this gambling platform has it all. As a punter who previously had problems with responsible gambling, I had no trouble maintaining control at William Hill, thanks to its gambling addiction section. Additionally, its customer support is worth mentioning: I had some troubles with my transactions and they were incredibly quick to respond and solve my problems.

Constantine: “You can find nothing but fun and great sport offers at William Hill! I used to be a savvy casino player, but recently I found out about sport betting possibilities with this bookie. What was my reaction when I first hit the jackpot using my free bet welcome offer? Of course, I couldn’t believe that, but then I understood how betting might bring you not only a great time but possible benefits. I recommend everyone this bookie just because the UX and bonuses are extremely tempting!


WilliamHill test conclusion

All things considered, William Hill is a sports betting giant, and you can certainly feel that when you browse its website or use the app. The sportsbook offers so much that simply no review can do it justice. There is so much variety in terms of sports betting, like countless sports markets and bet types you can choose to place your bet on. It is clear that the platform is a sportsbook first, and the casino sections are just little extras for players that might want to check them out.

Even though William Hill doesn’t have an irresistible welcome bonus like some of the competition does, it is definitely worth it to gamble at it. The sportsbook has so many daily, weekly and limited time only available offers that you will always have something to boost your wagers. For any pundit looking to gamble on any sport online, William Hill is a definitive recommendation, so be sure to check it out if you already haven’t done so.


Yes, William Hill is a safe and reliable sportsbook. It has been on the market for almost 90 years, and it’s one of the best sportsbooks for UK players. The platform holds multiple gambling licenses, including approval from the UK gambling commission.
You can use the William Hill mobile app from any Android or iOS device. Simply download it, install it, and you’ll be ready to go after logging in. You can also use the website since it’s mobile responsive, though we recommend downloading the app for the best experience.
William Hill offers plenty of deposit and withdrawal options, like credit/debit cards, e-wallets like Skrill, Neteller, ecoPayz, and much more. In total, there are around 40 different payment methods, so you’ll have no issue transacting money here.
Yes, even pro-bettor would find sports markets at William Hill quite extensive. You can bet on football, hockey, box, basketball, baseball, just to name a few. Moreover, William Hill has different one-time promos for upcoming tournaments.

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