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Football Betting

The best way to place football wagers is to do that at top football betting sites. Football betting providers come in all shapes and sizes, but only the finest football sportsbooks have everything you need. Fortunately for you, we have the best football betting sites right here. The online bookmakers we feature boast the football markets you need and the competitive odds you deserve. Read on to learn how you can make the most of your football bets instantly. Let’s start!

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Best Football Betting Sites

  • Bonus



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    £/$/€10 min deposit using promo code “TOP100” - The bonus will be applied once the full deposit amount has been wagered at least twice with cumulative odds of 1.5 or greater. Wagering must be cleared within 60 days. This offer may not be combined with any other offer. Withdrawal, payment methods and country restrictions, and Full T&C’s apply.

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    New customers only. Min odds 1/5 (1.2). If you place a multiple at least one selection must meet the min odds requirement. Max £20 refund. Payment restrictions apply. Qualifying bet must be placed and settled within 30 days of account opening. T&Cs apply.

  • New 18+ UK customers only. Bets placed and settled within promo period 00:00 30/05/21 – 23:59 11/07/21.Register using the promo code ‘EURO40’, deposit and place first bet of £10 on Football (Evens+) in one bet transaction. £40 in Free Bets credited within 10 hours of bet settlement and expire after 7 days. E-Wallet & Prepaid Card restrictions apply. SMS validation may be required. Full T&Cs Apply.

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    New UK customers only. £10 Min Deposit. 100% matched free bet on your first deposit of £10. 1 x wagering at odds of 1.75+ to unlock Free Bets. Debit Card & Paypal deposits only. This offer is valid for 7 days from your new account being registered. Full Terms apply. 18+. Bet The Responsible Way.

  • Terms and Conditions apply. New UK customers only. Opt in required. 1x per customer. Min. £10 deposit. 1st deposit only. Selected games only. Max. Bonus £100 with 15x wagering and 100 Free Spins at £0.20/spin on Lucky Mr Green with 15x Wagering. Free Spins and Bonus credited once deposit amount has been wagered on slots. Bonus and Free Spins expire 7 days after issue. Game weighting, game, country, currency, player restrictions and terms apply.

  • Welcome Bonus Bet - Bet £10 Get £20 terms. This offer is for new sports customers only and is available once per household. Max. Bonus Bet amount £20. Minimum wagering on the sport to activate the Bonus Bet is £10 (which can be achieved from a Min deposit of £10). Offer valid only to customers wagering on sport £10 or more and make a qualifying bet in accordance with the Bonus Bet Specific Terms and Conditions below.. 1st Place Prize: £1000. Prizes granted up to 48h after the tournament ends. Bonus Bet does not contribute towards the leaderboard. Click to see full T&Cs

  • 18+ | UK new customers only | KYC verified |Max £20 free bet | Free bets paid as 2 x £10 | Min £20 bet | Min odds 7/10 (1.70) | Bonus Code: EURO20 | Free bet stake not returned | Certain Markets/ sports/payment methods restrictions apply | Qualifying bet must be made within 3 days | Free bet valid for 7 days | T&C's apply | General Promotions Terms apply

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    New customers only. 18+, Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.

  • New customers who register, deposit & bet via Mobile only, min £10 stake, win only, min odds 1/2, free bets credited as 2 X £15 (30 day expiry), free bet/player/payment method/country restrictions apply.

  • 18+ New customers only. Deposit, opt-in and place your first bet on any football market within 7 days of opening your account. We’ll refund up to £30 in cash if your 1st bet loses. T&Cs Apply, see below. | Please gamble responsibly.

How to bet on Football

If you love the game of football but have never placed a football wager in your life, fret not. Football betting is pretty straightforward, and it is even easier if you do it with experts’ help. That’s where we come in. Our five-step football betting guide will teach you how to bet on football like a pro. Let us help you and start betting like a seasoned football punter right away.

Step 1: Find a top football betting site

1 iconTo make the most of each football wager, you have to bet at only the top betting sites. However, finding first-rate football bookmakers is not that easy. You have to find a sports betting site with a wide range of markets, competitive odds, and licensed and secure to boot. That means you have to go through many betting site components, which takes a lot of time – time you can spend to place some winning football bets instead.

Luckily for you, we can help. The football betting sites we feature and review are all tried and tested options. These are top names in the online sports betting business and give you all the football betting perks you need. All you need to do is pick an online betting site from our list that you are attracted to and start your football wagering adventure instantly.

Step 2: Open a sports betting account

2 iconYou are one step closer to placing your first bet. The next thing you should do is open a wagering account with the betting site you picked. To do this, click on the site and find the Register/Join button. The betting site will now ask you for some basic information, including your name, mobile number, and email address.

The online sportsbook will send you a verification link to the email address you entered as soon as you do that. Next, click on the link and wait for your account to become active. You should have a functional sportsbook account within seconds.

Step 3: Deposit money into your betting account

3 iconNow it is time to fund your account and make your first football betting deposit. You do this by going to Deposit/Cashier in your sportsbook account. Once there, you will see a list of payment methods the betting site supports. Click on the one you are planning to use and then enter your banking information and the amount you will deposit.

Step 4: Choose your games and football betting markets

4 iconNext, find football in the list of sports the bookmaker offers and click on it. Don’t be surprised by the number of betting propositions that will appear in front of you. There are hundreds of different football matches from around the world every day, and the best football betting sites have them all. Pick the football competitions and leagues you want to bet on, and then expand each match to find the market you need.

You will notice that once you click on a football betting market, the selection you make goes in your virtual bet slip. When you click on that bet slip, you will see all the legs you picked earlier. You can include one or more legs/selections in your football bet slip.

Step 5: Place your stake and submit your football bet

5 iconYou are now only seconds away from placing your first sports bet. If you are happy with the picks, you included in your bet slip, all that’s left to do next is enter your stake and submit your first bet. You can usually see the amount you are staking at the bottom of your bet slip. Enter how much you want to wager and press Submit. Congratulations, you have placed your first football bet. You can now follow your selections and, hopefully, your first bet will be a winning one.

Advantages of Football Betting

Football offers more perks to punters than any other sport out there. When you bet on the most popular sport in the world, you get access to thousands of games and even more betting markets. Football also gets better coverage than other sports, and you will get to watch most of the football matches you are betting on. Read on to learn about the biggest advantages of football betting and how you can benefit from them.

More Games than Other Sports

Even during the busiest basketball or tennis season, these two sports cannot compare with football when it comes to the number of matches you can bet on. As a matter of fact, no sport produces as many games and events as football does, meaning you get much more betting opportunities and chances to have fun.

It’s not unusual to be able to bet on more than one thousand matches a day during the business end of the football season. Moreover, during these periods when the games come thick and fast, even on a slow football day such as Monday, there are enough football matches to keep you occupied for much of the day.

So, while an NFL bettor has a limited betting window with not many games in it, a football punter is literally spoiled for choice year-round. And that goes double if you don’t mind betting on more obscure competitions. If you have no problem betting on reserve football in Latvia or youth competitions in Mexico, you will have a football game to bet on at any time of any day. How cool is that?

A Lot of Betting Markets

If you are impressed by the number of football games, wait until you see how many betting markets there are. When betting on prominent football leagues and competitions such as the Champions League or the English top-tier, you can expect to see more than 500 different betting propositions. These range from betting markets like match winner and goal totals to more exotic options like the number of fouls or corner kicks in a game.

football bets mobile laptop

Man looking for football betting with Mr Green.

However, that doesn’t mean that you only get hundreds of markets when betting on popular football competitions. You can also benefit from lots of betting propositions even when you bet on little-known football leagues such as the Vysshaya Liga in Belarus or the Moroccan Botola Pro.

Games from these competitions come loaded with betting options, too, meaning you will be able to place some decent wagers. The offer for these leagues might not include betting on which minute the first corner kick will occur, but you will still get your fair share of football betting markets.

Rich In-Play Betting Sections

Betting veterans enjoy betting on live events. Seasoned punters watch games, see where they might go, and then place live bets on them. As you can imagine, most of these bets have better chances of coming to fruition than regular pregame wagers. Basically, the punter benefits from watching the game and draws educated conclusions about what will happen next. That often results in profit.

However, not all sports are ideal for live betting. For instance, it is very difficult to place live bets on horse racing events, particularly the short ones. Fortunately, that’s not the case with football. The live football offering bookmakers give punters is colossal. So much so that most of the in-play games available to bettors are from football. Almost any football game that you can find in the pregame offer is also present in the in-play betting section.

The same is true of football betting markets. In the past, the live football betting offer was quite limited. Live games came with only a couple of the most popular football betting markets and not much else. However, that too has changed now. There are hundreds of in-play betting markets for almost any game in the live betting section, and that number is constantly increasing.

So, back to those betting veterans. Bookmakers’ live betting sections give them quite a lot to sink their teeth into and allow them to amass huge profits in the process. And you can do the same. All you need to do is get some live wagering practice, start placing more educated bets, and wait for those massive wins to come.

Make A Great Sport Even More Interesting

Football is the most popular sport in the world for a reason. There is a lot to unpack in even the slowest of games and in those seemingly boring goalless draws. And when football matches turn into five or six-goal thrillers, even people who have never kicked a ball in their lives are glued to their screens to watch the highlights.

When you bet on football, you get that excitement, and you amplify it by a thousand. Placing even a single accumulator bet during the weekend can make following the Saturday and Sunday football action twice as exciting. You will cheer for teams you have never cheered for in your life and will jump with excitement when that last-minute winner goes past the goalkeeper. And even if you don’t win, you will still get enough football buzz to keep you going through your busy work week. Pretty neat, right?

Watch Most Games You Bet On

One of the biggest problems punters face is not being able to watch the games they are betting on. Even popular events from sports such as horse racing, cricket or rugby are not always on TV. That’s not ideal if you have placed a wager on some of those events and want to see how it plays out.

Fortunately, football is not like that. You can watch almost any football game out there in an instant. Football comes with tons of perks, and one of the most prominent ones is that football matches are on all the time.

Even when you can’t find a game on TV or a digital platform, the chances are that your online bookmaker will have a live stream of it. You only need to have a positive account balance to watch most live streams of football matches. And since most football punters have some money in their wagering accounts, keeping a close eye on the bets they make is never an issue.

Disadvantages of Football Betting

It’s pretty hard to find any drawbacks to betting on football. That’s because football comes with all the betting perks you want from a sport. There is a constant supply of games to bet on year-round, and the number of betting markets on offer is staggering. If you are a football punter, that pretty much covers all the things you need to get you started. However, despite these obvious benefits, there are a couple of disadvantages of football betting. You have to be super-critical of the sport to find them, though, and we tried pretty hard to dig them up.

Too Many Games

Having access to hundreds of football matches a day does not sound like a drawback. However, for punters who like to analyze games in detail, it can mean they would have to spend a lot of time examining matches before placing a bet. As a result, these meticulous punters often get lost in the large number of games. In turn, the bets they place are not as carefully analyzed as they would want them to be. And that can result in less successful wagers.

Fortunately, there is a way around this. The simple solution is to narrow down your betting options and focus on the football leagues and competitions you follow the most. For instance, if you like watching games from the Top 5 leagues in European football, our advice is to only bet on games from those competitions.

If that is still too much, you can further decrease your betting options by focusing on games from only the top-tiers of European football. Alternatively, you can concentrate your attention only on one competition, such as the English Premier League or La Liga.

Tempted to Bet on Your Team

If you watch football regularly, you probably hold one team closer to your heart than others. Most football followers are avid supporters of one or more football teams, and that makes watching games much more interesting.

However, having a favourite team can also be a disadvantage, particularly when you want to be impartial in the betting choices you make. Punters are always tempted to back their team instead of the other, and the bets they make are guided by emotion and not reason.

For instance, if your team plays in a Champions League knockout game against a much stronger opponent, the logical choice is to bet against the team you support. However, ask most loyal supporters whether they would bet against their team, and they would say “No”. And that’s a problem that can negatively affect your betting bankroll.

As a rule of thumb, you should only back your team if it is the favourite to win or has reasonable chances of triumphing. If the odds for winning are stacked against the side, you support, look elsewhere. Alternatively, if you insist on backing your team, place a small stake on the team, pulling off a surprise victory. If that cheeky bet wins, you will profit from some massive odds. If it loses, you won’t suffer any significant losses.

Betting Offer is More Limited in June and July

Unlike other sports that have long breaks between matches, in football, there is no period when there are zero games on offer. There are duels and competitions for football punters from January to December, and that’s great if you have a regular betting routine you don’t want to discontinue.

However, despite that online football betting offer being as comprehensive as you want it, there are some periods during which the number of games is slightly lower. Most European leagues finish in May and don’t start until mid-August. That means that June and July are pretty quiet on the European football front.

To combat this, punters in Europe usually turn to South American or Asian football leagues. There are tons of top-quality football competitions in Latin America and Asia, and matches there abound in goals and high-energy end-to-end action. So, if you have no problems betting on overseas leagues, you can place football wagers year-round at the best football betting sites.

Of course, you will have to deal with minor issues (European and UK customers in particular), including the time difference and lack of information about the games and teams. However, that’s a small price to pay to be able to place bets at any time of year.

How Do We Find the Best Bookmakers?

Playing at the best sports betting sites is an experience unlike any other. You get all the perks of online wagering and enjoy every minute there. However, before joining a quality bookmaker, you first must find it. And that is easier said than done. You have to check tons of variables, and even when you do, you still won’t know for sure that you made the right choice.

Fortunately, we can help. We feature the best online bookmakers right here on our site. That means you won’t have to spend hours searching for one and will be absolutely sure that you are playing at a top-notch betting site. Read our four-step assessment procedure to learn how we pick the best bookmakers.

Shortlist Licensed BookmakersWe only feature licensed bookmakers. If a bookmaker doesn’t have a licence from a respected regulator, there’s no chance we will link to it or even review it. Reliable and trustworthy betting sites have valid licences and operate using the highest industry standards. And that's what we want to see from all the online bookmakers we give you.
Look for State-of-the-art SecurityHowever, being a licensed bookmaker is not enough. Betting sites also need to use the latest security technology and encryption protocols if they want to be featured on our site. If our experts determine that security levels are insufficient, we discard that bookmaker instantly.
Analyse Betting MarketsOnce we are sure that a bookmaker is safe and reliable, we proceed to the next crucial step. We check its betting markets. Our top betting sites give you over thirty or forty sports to bet on. They also boast the most popular leagues and competitions and offer hundreds of betting propositions even for single events. They have competitive live betting sections and give you enticing odds too.
Find Bookies with Generous BonusesLastly, we analyse bonuses. We want all our bookmakers to give you as lucrative promos as possible. If an online sportsbook has only one or two bonus offers, we remove it from our list even though it got this far. Our readers deserve the best possible betting experience, and only bookmakers that offer generous bonuses can make that happen.

Football Betting Options

If you want to increase the success rate of your bets, you have to understand how football betting options work. We will help you with that here. Let’s look at the most popular football markets and how you can use them to boost your chances of winning.

Multiple Goals

When you are betting on multiple goals, you are predicting how many goals will be scored in a match. These markets are also called Over/Under markets because you have to guess whether the number of goals will be lower or higher than a predetermined goal limit.

For instance, let’s say you want to bet on the Over/Under 2.5 Goals market. If you back the Under the option, you predict that there will be no more than two goals scored in that match. On the other hand, if you are wagering on Over 2.5 Goals, you say that the game will produce three goals or more.

There are lots of different betting propositions that stem from the Multiple Goals sportsbook market. For example, you can bet on how many goals the teams will score during the entire match or one of the 45-minute intervals.

You can also wager how many goals each of the teams will score. For instance, if West Ham play Manchester City, you can say that West Ham will score Under 1.5 Goals and that the Manchester side will put two or more goals (Over 2.5 Goals) past the Hammers’ goalkeeper.

You can even predict how many goals an individual player will score in player betting prop options. These markets range from Anytime Scorer, where you will have a winning bet if the player scores anytime during the game, to Scorer of the First Goal and To Score a Brace or a Hat-trick. When you bet on Multiple Goals, the options are almost limitless.

Even and Odd

Even and Odd is another popular market with football bettors. In it, you predict whether the total number of goals scored during the game will be even or odd. Pretty simple, right?

For instance, if the game ends 1-1 and you backed the Even proposition, you are a winner. On the other hand, if you backed Odd, you will need that game to produce one, three, five, seven or more goals, but you will only win if the end result is an odd number when you add the scores of the two teams.

Classic Handicap

The classic handicap is a market in which one of the teams gets an advantage, and the other has to cover that difference. Let’s explain this with an easy example.

Let’s say Manchester United play against Liverpool. In the handicap market, United get a -1 goal disadvantage, which automatically means that Liverpool get an advantage of one goal even before the game has started.

That means that if the game ends in a draw, for instance, 0-0, Liverpool is the winner in the handicap market because, there, the result is actually 0-1 in Liverpool’s favour.

asian handicap bet football

Handicap betting football.

That also means that if you back Manchester United in that sportsbook market, the Red Devils would have to win with a two-goal difference. For instance, if the game ends 2-0 in United’s favour, United also triumph in the classic handicap market where the result is 2-1. In contrast, if United win by only a goal, say 2-1, the game will be a draw in the handicap market.

It is worth mentioning that once teams get an advantage or disadvantage of this kind, their odds for winning change too. For example, if United’s odds for a regular win are 1/1, its handicap odds, calculating a one-goal disadvantage, will be much higher, probably in the region of 3/1.

Lastly, as with all other football betting options, there are variations in the classic handicap market too. Often, bookmakers give teams a 0.5/1.5/2.5- goal advantage or disadvantage instead of the advantage/disadvantage being a round number e.g. 1/2/3. That is an Asian handicap, and the good thing about it is that it eliminates the Draw option.

Both Teams to Score

The name of the Both Teams to Score market says it all, really. When you place a Both Teams to Score (BTTS) wager, you have two options – you can back both teams to score (Yes), or you can say that one of the teams won’t score / the game will end in a goalless draw (No).

For simplicity purposes, if the game between Juventus and AC Milan ends 2-2, that’s a “Yes” in the BTTS market. If the game ends 0-0 or 0-1, on the other hand, those two outcomes constitute a “No” in BTTS.

Best Leagues to Bet on

You can bet on all football competitions out there and enjoy yourself immensely while doing that. Football is a very competitive sport, and even if you bet on youth or reserve leagues, you will get your fair share of excitement. That said, some football competitions are more competitive than others. Here are the best leagues to bet on for football punters.

English Premier League

premier league logoThe English Premier League (EPL) is the most competitive football competition in the world. It draws multi-million-pound sponsorship deals, and half of the world watches EPL games week in week out.

One of the great things about the EPL is that most of the teams competing in it are evenly matched. The EPL distributes money from TV and streaming deals evenly between teams, meaning all EPL sides can afford to buy world-class players each year without worrying about their finances too much.

The result is a highly competitive league in which teams from the lower half of the table can defeat high-flying favourites regularly. That opens up opportunities for punters who look for long-shot bets that come with high odds and huge potential winnings. Therefore, if you want to win big with minimal stakes, EPL games will be right up your alley.

La Liga

la liga logoLa Liga is the Spanish first football division. Players like Johan Cruyff, Cristiano Ronaldo, and Lionel Messi have all played their best football in the Spanish top tier, and top footballers continue to come to Spanish shores.

However, unlike in England, most star players that come to Spain usually choose to play for Real Madrid or Barcelona. They are the only teams in La Liga that have the muscle to finance their multi-million-pound contracts, and frequently outperform the likes of Sevilla, Atletico Madrid, and Real Sociedad in the transfer market.

That means that punters who want to bet on favourites trashing underdogs will enjoy wagering on the Spanish top-tier. The likes of Real Madrid and Barcelona won’t come with the highest of odds, but backing them will be a pretty safe option most of the time.

Serie A

serie a logoIf you are looking for a football league where everything revolves around tactics, we strongly recommend you bet on the Italian Serie A.

Italian sides always have world-class tacticians guiding them from the sidelines. The teams these managers send out might not produce thrilling goal fests, but their games have value for bettors. After all, not every punter gets a kick from goal-galore matches.

Seasoned bettors can find great value in low-scoring games where tactical masterminds delight in defensive solidity and think twice before committing men forward. These punters know that Serie A games often end in outcomes they can predict easily, so they are ok with the style of football on offer.

Therefore, if you have no problem betting on low-scoring games that often end in nil-nil draws, the Italian Serie A has exactly what you need. As an added bonus, the odds for these markets are quite high, so you can easily turn your passion for tactical football into a profitable betting adventure.

Champions League

champions league logoThe Champions League is the pinnacle of European football. Every player dreams of winning the competition one day, and each team wants to have the CL trophy in its cabinet. That results in super-competitive games where players give their best and punters find many pathways to a winning bet.

Champions League games boast the most betting markets of all competitions out there. That means you can get access to an incalculable number of wagering propositions. And as you probably know by now, the more sportsbook markets you get, the greater your chances to have a winning bet.

Football Betting: Guide for Beginners

You don’t become a football betting wizard overnight. However, if you listen to the right betting advice, you can shorten the learning curve and start placing bets like a pro pretty soon after that first wager. Read our football betting guide for beginners and learn how you can have winning bets right from the get-go.

Tip 1: Place Educated BetsBeginner bettors often make the mistake of placing bets without doing the proper research. Betting without doing your due diligence is like looking for trouble, and you can find yourself in a losing run pretty soon. To prevent this from happening, we advise you to analyse all aspects of games before betting on them. That means reading the latest news about the teams playing and finding out which players carry injuries and suspensions etc.
Tip 2: Consider Using a Betting StrategyA betting strategy can go a long way when wagering on football. Tried and tested betting approaches like the Kelly Criterion or the Martingale system can help you methodize your bets. That, in turn, will result in a more systematic and scientific way of placing wagers, which will eventually produce higher profits if things go according to plan.
Tip 3: Have a Football Betting BudgetA betting budget will help you determine how much you can spend on football wagers without worrying you will go in the red. The easiest way to create a football betting budget is to take the money that’s extra at the end of the month and use it as your wagering bankroll the next month. Of course, you don’t have to spend every extra penny and can be more methodical when deciding on your budget.
Tip 4: Back the Favourites at the BeginningIf you want to get constant football betting wins at the start of your wagering endeavour, back the favourites. Football betting sites know their ropes, and when they give a team low odds to win a game, they expect it to triumph easily. Backing that team will bring you almost guaranteed profits and that much-needed confidence boost at the start of your betting journey.

Football Betting Bonuses

Punters who are keen on enticing promos will find football betting bonuses their perfect wagering companions. Online betting sites have a wide range of football promotions, and they are usually the most rewarding bonuses they boast.

football betting bonus betfred

Betfred Bonus for football betting

Football bettors will also be happy to know that most online sports betting sites create their bonuses with football in mind. For example, promotions such as ACCA insurance and ACCA boosts are primarily used when betting on football. Similarly, you can use most free bets and welcome bonus promos on football matches, but you might not be able to use them on other sports like horse racing or greyhounds, for instance.

Let’s look at the most lucrative promotions the best betting sites have and how you can use them to bolster your football betting adventure.

Football Welcome Bonus Offers

Almost all online betting sites have welcome bonuses for their new customers. That means that if you have just opened a wagering account with a football betting site, you are eligible for an enticing welcome bonus.

And when we say enticing, we mean it. Welcome bonuses are by far the most lucrative promos in the online betting industry. A decent welcome bonus will at least double your first deposit or give you free bet credits to match your first transaction.

Here’s an example of a welcome bonus we found online to show you how these promos work:

  • Register and Bet £10 and Get Up to £200 in Free Bet Credits (Min deposit £10, Min odds evens or greater, Free bets credited within 48 hours of bet settlement, Returns exclude Bet Credits stake, System bets are not eligible, Payment method exclusions apply, Full T&Cs apply, Gamble responsibly.)

To be eligible for the promo above, you have to do two things. First, you have to sign up with the football betting site. Then you have to place a qualifying bet. As you can see, the minimum qualifying deposit is £10, and for the bet to also be a qualifying one, you have to place it at odds of 1/1 or greater. You will get your bet credits after the settlement of that first sports bet, and you can use them to place football wagers free of charge.

Football Free Bets

Free bets are betting site promos in which the bookmaker gives you free bet credits. As we already mentioned, you can use these free bets to wager without spending any of your money, but you can collect any winnings you get from them.

The great thing about free bet promos is that sportsbooks create them specifically for football. That means that you will be able to use most, if not all, free bet bonuses out there to fund your football bet slips.

Let’s look at a football free bet promo we found online to illustrate how you can use it:

  • Bet £20 on the English Premier League and Get £20 in Free Bets (Deposit and place a qualifying bet of £20 or greater, Min odds 1/2, Min 3 selections, Free bets credited within 24 hours of bet settlement, Free bet stakes not included in returns, Free bets valid for 7 days, Full T&Cs apply, Gamble responsibly.)

As you can see, to qualify for this free bet promo, you have to do several things. First, you must place a bet on the English Premier League, and that bet must contain at least 3 picks from the EPL. Then you must make sure that your bet is a qualifying one if you want to get your free bet credits. To do this, you must meet the min odds requirement. If you do all of that, the betting site will give you your £20 in free bets within the period stated in the bonus terms.

Risk-Free Bet Promos

Risk-free bets are ideal if you want to wager worry-free. With a risk-free bet, you can place a bet, and if it loses, the betting site will give you back the stake you wagered in the form of free bet credits.

The great thing about risk-free bets is that they give you a safety net that allows you to place riskier bets, and come out as a winner regardless of the outcome of those wagers.

In other words, if you have a winning bet, that’s great. The bookmaker will pay you out instantly. If you have a losing bet, that’s not bad either, as the betting site will reimburse you and match your losing stake amount with its free bet credits.

Let’s look at a risk-free bet promo to show you how you can use risk-free bets to go after those lucrative long-shot winners:

  • Deposit and Bet £50 – If your bet loses you, get £50 in Free Bet Credits (Min deposit £50, Min odds 1/2, Free bet credited after qualifying bet settlement, Returns exclude Bet Credits stake, Free bets expire in 30 days, Payment method exclusions apply, Full T&Cs apply, Gamble responsibly.)

As you can see, the bonus terms for those risk-free bets are simple. All you have to do is make a qualifying deposit and place a qualifying bet. As soon as you do that, you can sit back and relax. If your wager is a winning one, that’s great, you can set off the celebratory fireworks. If it loses, that’s no problem either. You can regroup and use the bookmaker’s risk-free bet to have another go. Pretty neat, right?

Enhanced Odds

If you are looking for the best football betting odds, enhanced odds promos will be right up your alley. With these promos, online bookmakers take regular football odds and increase them, thus making them more appealing for punters.

Football betting sites usually have enhanced odds promos for specific markets, such as the winners of games or the performances of individual players. They do this to make betting on these outcomes more interesting and make these games more attractive for punters.

For instance, a betting site might decide to boost the odds for an Arsenal win against Chelsea in an attempt to increase the excitement ahead of that London derby and reward its punters in the process. If Arsenal’s regular odds are 1/1, the betting site might boost them to 5/4 to make backing the Gunners more enticing.

Strategies and Odds

Unlike games of fortune, where you rely on luck to win, in football betting, luck is just one of the factors that determine whether you win or lose. The other elements that affect the success of your wagers include your football betting strategies and the odds-related methods you use. If you wager with the right strategy, you can increase your chances of winning significantly and eliminate luck as a factor altogether. Let’s look at several strategies and odds-related approaches betting veterans use.

The Martingale Method

With the Martingale method, you find a football betting market that has odds of evens or higher and you bet on it. If you lose, you double your first bet stake. If you lose again, you double the second wager stake. You continue like that until you win. Once you have a winning bet, you start over at the beginning and double the stakes of each next bet until you get a winner once again.

The Martingale method allows you to return your losing bet stakes with just one win down the line. That makes it great for punters on a budget. However, it can also put you in serious trouble if that winning bet never comes or occurs after you have spent all your money. Therefore, analyze your bankroll and the market you want to bet on before implementing the Martingale method.

Capitalizing on Odds Boosts

As we already mentioned, the best football betting sites regularly offer odds boosts. These price increases are attractive in themselves. However, they come with another perk that you can use to get guaranteed winnings the next time you place a football bet.

To do this, you have to find a football betting site that offers an enhanced odds promo. Once you find it, place a bet on the market with the boosted odds. Next, head to a different bookmaker or a betting exchange and place a bet on the opposite outcome i.e. lay the bet. Because of the odds boost, you will make a small profit (provided you find the right lay odds) regardless of the outcome. Small profits are not ideal when betting, but they are a great option when you know they will definitely come.

Consider Placing System Bets

When you place system wagers, you can win even if some of your selections lose. That gives you greater freedom when betting on football and often results in winning bets.

Of course, system bets are not as lucrative as regular wagers because of the larger number of combinations involved. However, they give you a safety cushion if some of your selections let you down, and that’s worth the lower profits in our book.

Live Football Betting

You can bet live on most sports. However, the in-play offering you will get from them will always be inferior to the live bet options available in football.

The live football betting offer dwarfs that of other sports. When you bet in-play on football, you get almost all pregame markets and then some.

football betting live stream

That means there are hundreds of live football betting options available to punters for each live football game. When those live games are from the best football leagues in Europe, the number of betting markets is even bigger.

So, if you think that you can see what will happen next in a live football match, go to your online bookmaker and place an in-play wager. You will get instant gratification which will become even greater once that winning wager lands.

New Football Betting Sites

If you want to get the latest perks, try new football betting sites. These betting providers utilize state-of-the-art technology and operate on betting platforms that are ahead of their time. New football bookmakers boast betting markets that established sportsbooks often don’t have. They also offer more competitive odds to get your attention and attract you to open an account with them. So, if you want to get your football wagering up to date and get your fair share of benefits, we recommend you join some of the new football betting sites we feature here.


conclusion iconBetting on football is an excellent way to unwind, but it is so much more if you do it right. If you wager using a proven strategy, use the bonuses bookmakers give you, and find the right sportsbook market, you can take your football bets to the next level. That means more excitement, and crucially, greater chances of having winning bets.

However, all of those strategies and bonuses will be worthless if you bet at the wrong betting site, and there are quite a lot of those online.

That’s where we come in. We serve the best football betting sites on a silver platter for you. All you need to do is pick the one that excels in the category that matters to you (welcome bonuses, betting markets, free bets, competitive odds, etc) and start betting there instantly.

Wagering on football is super-entertaining, and with the right football betting site, there will be no limit to the perks you will get. So, pick a betting site from our list and kick your football adventure into higher gear now!


The best way to be successful when betting on football is to place educated bets. That means analyzing betting aspects like form, injuries, and previous meetings between teams. Reading betting tips from proven tipsters can also help.
Yes, you can. You only need to find a football betting site with a valid license from a sports betting regulator like the UK Gambling Commission. Do that, and you will be good to go.
The easiest football bet is probably the Over 0.5 Goals market. Most football matches end with Over 0.5 goals scored, meaning you will likely win any Over 0.5 Goals bet you place. However, the downside of this sports bet is that it comes with very low odds, so you might have to back it with a sizable stake.
The best football betting sites in the UK are all licensed and regulated by the UK Gambling Commission. Top UK betting sites boast a wide range of sports betting markets and offer competitive football betting odds.
The best betting exchange sites in the UK are usually those that give you more competitive odds than regular online bookmakers. To find the best betting exchange operators go with those that have lower commission rates on winnings but are still reputable names in the industry.

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